A Marketing Plan in Promoting the Utilization of Filipiniana Books among Grade School Learners

In a country gearing towards global education, it is but necessary to establish first a strong sense of nationalism and knowledge about one’s roots. Educating our youth and making them aware of their own culture, identity, tradition, values and history through Filipiniana books is a must. Thus, the researcher aimed to design a marketing plan to promote the maximum utilization of Filipiniana books to the Grade School Learners at Colegio San Agustin in Binan, Laguna. The information gathered from this study will serve as a guide in creating the proposed marketing plan. Descriptive method is the research design used in this study. Through stratified random sampling, the needed number of survey respondents were determined among the Grade School (GS) intermediate learners while also including all GS teachers and librarians. Moreover, the results of the study showed the importance of familiarity by the Grade School learners and teachers on 

the Filipiniana collection for them to maximize its use. With this, librarians must develop management, organizing, creativity, teaching and instruction, coordination/collaboration, marketing, customer service, and communication skills to effectively promote the collection. One helpful tool to help the librarians promote the collection is the marketing plan wherein the learners, teachers and librarians have provided helpful recommendations on the improvements in collection, space, facilities, physical arrangement, promotional strategies, services, instruction program and collaboration to further strengthen the utilization of Filipiniana collection through research, reading and instruction. From all the gathered data, the researcher considers it essential for a policy on the integration of Filipiniana collection in the research and instruction of different subject areas. Library organizations could help by providing seminar/workshop activities for skills enhancement of the librarians so they may be able to create, organize and assess library marketing plans or study the impact of promoting Filipiniana books on appreciation of local literature to learners and teachers.